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Local Sports Betting Ad Spend: For local advertising, BIA forecasts ad spend for sports betting to reach $1.8 billion in 2022, a sizable jump of 80% from 2021. By 2024, BIA projects local ad spend for the category to total $2.9 billion. BIA¡¯s Nicole Ovadia, says, ¡°With New York and other larger markets making online sports betting legal this year, that has led to a significant increase in ad spending. BIA is also forecasting this vertical to grow significantly between now and 2024 when it will hit nearly $3 billion. This jump is dependent on California voting to legalize online gambling in 2023 and going live in 2024.¡±
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There are also some games (although not many) that don¡¯t have either a minimum or a maximum bet limit.



For the first week of the 2022 NFL season estimated sports betting ads accounted for 4.80% of NFL TV ad impressions and $24 million in ad spend. These figures are comparable with Week 1 of 2021 (4.83% ad impressions and $23.8 million in ad spend). For week 1 of 2022, FanDuel led in ad spend at $13.8 million, followed by DraftKings ($5.4 million), BetMGM ($2.6 million) and Caesars ($2.2 million).

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Since Epoxy.ai is merely providing a technology chassis that BetPARX will customize for its app, the company can work with as many gambling sites as it wants. It may be impossible to create a one-to-one personalization ratio, but the sites will try to come as close as possible. And gaming in the U.S. is in its relative infancy, meaning that while the future will bring many changes, like greater personalization, gamblers¡¯ habits are likely to change, too. According to BetPARX¡¯s Matthew Cullen, about 80 percent of the betting done in the U.S. takes place before games, while in ¡°mature¡± European markets, 80 percent is in-game ¡ª or live ¡ª betting. Cullen thinks the U.S. market will flip, too, within five years.
Still, it's there if you want to use it, and it's still possible to cash out. You're just going to need a lot of time and patience. We recommend a nice rainy Sunday to get this welcome bonus knocked out.