¡°From a marketing perspective, this is a gateway to lure avid sports fans into becoming more regular gamblers,¡± says Rick Horrow, chairman of Horrow Sports Ventures and a visiting expert on sports business at Harvard Law School. ¡°The idea of presenting free bets and bonuses may cut into revenues in the short term, but it adds to the possibility that people will become gamblers long-term.¡±


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"The idea of having to issue notices to honorably operating businesses that just didn't happen to make our final cut of up to seven is just untenable to me," Chairwoman Cathy Judd-Stein said.