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Local Sports Betting Ad Spend: For local advertising, BIA forecasts ad spend for sports betting to reach $1.8 billion in 2022, a sizable jump of 80% from 2021. By 2024, BIA projects local ad spend for the category to total $2.9 billion. BIA¡¯s Nicole Ovadia, says, ¡°With New York and other larger markets making online sports betting legal this year, that has led to a significant increase in ad spending. BIA is also forecasting this vertical to grow significantly between now and 2024 when it will hit nearly $3 billion. This jump is dependent on California voting to legalize online gambling in 2023 and going live in 2024.¡±
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With at least 30 operators expected to apply for those seven licenses, commission officials worry what will happen to dozens of operators that may qualify for temporary licenses. Those would last up to a year and cost the companies a $1 million fee each. After taking bets in Massachusetts, the companies would likely have to shut down once the seven official mobile-only licensees are chosen.
Sports betting handle and revenue also went up in August compared to the July Connecticut revenue report.