Historically, advertising in fourth quarter has been the most expensive of the year driven by high demand of the holiday season. Traditional product categories that ramp up their marketing budgets include retailers, toys/games, apparel, alcoholic beverages and movie studios. Plus every other year political ads plunk down billions of ad dollars. New to the list will be sports betting.
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Sports teams often sign long-term contracts with major global brands. These agreements typically require mutual interest from both parties and specific agreed-upon terms. When sports teams sign these contracts, their jerseys often display logos from the contracted brands. Sports betting companies contact sports teams at specific times in order to encourage them to end their contracts. This is because sporting affiliates provide both parties with significant benefits; fans often bet at casinos that sponsor their favorite teams. Sports team sponsorships involve a lot of costs, and many people use these venues after they¡¯re completed.