Sports betting ads are also going beyond traditional media outlets. For the 2022-23 season the NHL, in a first, will feature a ¡°3¡±x ¡°5¡± ad patch on the front of players uniforms. Three of the 32 franchises will have a patch associated with casinos and betting. The Arizona Coyotes will have an ad from Gila River Resorts and Casinos; the Vegas Golden Knights with Circa Sports and the Washington Capitals with Caesars Sportsbook.
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"One of the strangest skills that we've acquired as a team in recent years is deciphering emojis," RAS's Edward Golden, who prefers to go by just Edward, told ESPN. "I can't tell you how many times per month one of our team members will post a player tweet and it's just an emoji. It could be one of those flushed face emojis. Or a brain exploding emoji. Or a blue heart. But whatever it is, the emojis mean different things coming from different players. We'll have times where a WNBA player, for instance, will post nothing but one of those anger faces. And you start thinking, 'Oh, man, is she out? Did she get injured?' And then someone on our team will say, 'Nah, she does that all the time. She's probably just complaining about a flight getting delayed.'"
Meanwhile, Ashley Lang, Pragmatic Solutions CEO, added: ¡°We are delighted to be working with Juergen and the team at Kling in this exciting project.

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Darren Rovell, who has covered sports betting for 20 years and reports for the Action Network, a gaming news and data company, is amused by the about-face by sports leagues. ¡°Five years ago, the leagues were opposed to gambling,¡± he says. ¡°You see how quickly they did a 180-degree turn. They can see the situation down the road.¡±
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